Project Description
Teens and their parents are the primary target audiences for ACUVUE daily disposable contact lenses. Because of the active teen community on ACUVUE’s Facebook page, the team at R/GA created a fun, shareable “e-card” application simply called “I Want Contacts”. The e-cards consist of funny images and captions on the front with facts about contact lens wear and care on the back.
I Want Contacts gives teens an easy outlet for “making their case” for contact lenses by sharing the funny, yet fact-loaded e-cards with their parents via Facebook, Twitter, Email and/or SMS.
